Usain Bolt? Really? The recent announcement that the world's fastest man is to feature in Pro Evolution Soccer 2018 seems a strange, misleading and possibly even misguided step. PES has earned its reputation not on gimmicks, but by taking the sport it simulates very seriously indeed. A headline-grabbing move this may be, but it's also a little desperate, and not very PES at all.
One of my favourite things about being a football fan is that the game isn't the only thing you hear about any more. The demands of a seemingly insatiable 24 hour news media has meant that journalists get the chance to tell stories that go beyond the sport itself.