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Weekly player updates for FIFA 09

Plus demo due in early September.

EA has unveiled Adidas Live Season for FIFA 09, an online service that alters player attributes each week based on their real-life performances. [Apart from Fernando Torres, obviously, who is perfect in every way. - Ed]

Scouts around the world will funnel data from the Premiership, La Liga (a newly-acquired licence), Ligue 1, Bundesliga, Serie A and the Mexican Premier Division into PC, Xbox 360 and PS3 versions of the game each week.

Live Season will be a paid-for service, but a free trial restricted to one of the leagues will be offered and run from activation through to the end of the season. Otherwise, subscription costs are unknown.

There will be a demo of FIFA 09 available on PS3 and Xbox 360 on 11th September. The full multiplatform release is due on 3rd October.

You can find out more about the latest instalment in the series that Peter Moore claimed built FIFA as a brand over in our hands-on FIFA 09 impressions.

Or head over to Eurogamer TV for a brand new FIFA 09 trailer.