If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubi was "desperate" over Creed scores

But sales prove reviews aren't everything.

Ubisoft finance officer Alain Martinez has told a finance conference audience that the publisher hasn't put the same faith in review score averages since the runaway success of Assassin's Creed last year.

"To be honest, when Assassin's Creed launched and got 82 per cent, we were desperate, and we thought we were going to die," he said, as quoted by Gamasutra.

However, sales of the game were very healthy - over two and a half million in four weeks, leading Ubi to raise its initial projections from three to five million sales. As a result, the company questioned whether the link between average review scores and game sales was as strong as it thought.

Martinez cited an opposite example - the high-scoring but relatively low-selling Prince of Persia: The Sands of Time, which earned a rating of 92 per cent on Metacritic.com.

"If you look at our first Prince of Persia, we thought it was going to do great," he said, "[but] it did two million, so we were kind of disappointed."

Moving on to the latest Prince of Persia, released last week, Martinez said that Ubisoft thought two and a half to three million sales was "clearly achievable" for the title. He cited the same sales projections for Far Cry 2, which hasn't sold as quickly as the company had hoped it would, but which Ubi is now "repromoting".

Martinez lamented the lack of chart-topping titles in Ubisoft's recent history, saying that high chart placings were important in the current economic climate. "I would probably say competition is tougher, because there is more product," he said.

Become a Eurogamer subscriber and get your first month for £1

Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair!

About the Author

Oli Welsh avatar

Oli Welsh

Contributor

Oli was Eurogamer's MMO Editor before a seven-year stint as Editor. He worked here for a colossal 14 years, shaping the website and leading it.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch