No PSP price cut planned
Says Sony spokesperson.
Following the emergence of rumours that a PSP price cut is on the way, a Sony representative has told our sister site, GamesIndustry.biz, that there are no plans to reduce the cost of the handheld just now.
The suggestion of a PSP price cut initially came from industry analyst P.J. McNealy, who told CNN Money: "There is a price cut coming in the second half of the year."
According to McNealy, the PSP "has lost momentum. Nintendo has had a great run since it launched the DS Lite and Sony needs to regain some ground." He believes that Sony will slash the price of the handheld in the US from $199 to $149 - bringing it closer to the DS price point of $129.
But a Sony UK spokesperson told GI.biz: "Currently we have no plans to cut the price of the PSP at this time."
It's more likely that Sony will cut the price of the PlayStation 2, according to some industry analysts. The console currently goes for £104.99 in the UK, but many retailers are already cutting the price below the magic hundred quid mark - and it's thought that Sony could well follow suit with an official price reduction in time for Christmas.
