If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Viewtiful Joe on US TVs, lunchboxes?

Geneon reportedly buys up US merchandising, TV and entertainment rights to the Japanese Viewtiful Joe anime. And wants to "go big" with it.

American Anime specialist Geneon Entertainment has reportedly acquired all North American merchandising, TV and home entertainment rights to TV Tokyo Medianet's Japanese Viewtiful Joe series.

According to the Hollywood Reporter, Geneon plans to launch electronics, toys, action figures, clothing, publishing, food and beverage campaigns using the iconic little superhero - whose stylistic 2D beat-'em-ups have enchanted hardcore action fans on GameCube and latterly PS2, although not quite all the way to the bank for developer/publisher Capcom.

However Joe's popularity could be set to rise if Geneon has anything to do with it, as president and CEO Yosuke Kobayashi says he's in talks with major children's TV networks to secure distribution for the Japanese TV series, with a DVD release also planned.

Capcom Eurosoft could not confirm the above at the time of publication. The second Viewtiful Joe game is due out on PS2 and GameCube in Europe on 1st April.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

About the Author
Tom Bramwell avatar

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch