We all know the drill. New game gets announced, studio bigwig witters on about the big vision, there's a bunch of stats for the trainspotters and then months later - bang! - a finished game. But what happens in the meantime is still vague, mysterious and messy. Rarely does anyone think of the men and women on the game development frontline who quietly toil away to produce the magic that eventually emerges on a diet of little more than Pepsi and pizza.
Strap yourselves in folks, there are bargains galore this week. We've two nicely discounted consoles available, a stellar pre-order offer, a couple of fairly recent releases getting their first proper discount, and a bite-sized game for just a quid. If Cheap This Week every Wednesday isn't enough for you, you can always find more cheap games over at SavyGamer.co.uk.
Who cares what's out now? E3 is almost upon us! Time to lose ourselves in a frenzy of silly speculation and lust for distant prospects. A real game you can hold in your hands and play seems disappointingly tawdry and prosaic by comparison.
It's been three years since Codemasters launched DiRT 2. Back then, rallying was a different beast. Influence from the X-Games and the popularity of Ken Block YouTube videos put the development team on a path to radical commentary and gnarly menu screens.
Codemasters has been listening. It knows some people were less than impressed by DiRT 2's effort to appeal to a wider crowd. It's aware of objections to the game's unashamed bombastic stance, the leaning towards fun at the expense of realism. It recognises the argument that the game reduced the core rally content to such a degree that it was at odds with the essence of the Colin McRae titles.