If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Free DDO boosts subs by 40 per cent

"Hundreds of thousands" playing for free.

Turbine has said that its free-to-play relaunch of Dungeons & Dragons Online has actually boosted subscriptions by 40 per cent as well as attracting large numbers of free players.

Internal growth projections have been doubled, executive producer Fernando Paiz told Ars Technica. "We're hitting and exceeding our internal targets, so far we're very happy," he said.

"All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store."

Players who aren't paying a subscription can buy chunks of content, as well as classes, character slots, items and the like, from the game's micro-transaction store. Many of them, though, are choosing to pay the now-optional subscription to get unrestricted access to all of the game's features and content - resulting in the bump to subscriber numbers.

Some players are even exceeding what they might have spent on DDO before the relaunch. "We have a good chunk of the population that is spending more than $15 a month," Paiz said. "The traditional subscription model can only make X dollars off a player. This kind of removes that cap."

So DDO's relaunch has been a commercial success for Turbine. To find out how it worked out creatively, check out our recent re-review.

Become a Eurogamer subscriber and get your first month for £1

Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair!

About the Author
Oli Welsh avatar

Oli Welsh


Oli was Eurogamer's MMO Editor before a seven-year stint as Editor. He worked here for a colossal 14 years, shaping the website and leading it.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch