If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

European Xbox 360 price cut is official

Effective from 14th March.

Microsoft will officially lower the prices of all its Xbox 360 units in Europe from 14th March.

The biggest saving will be made on the Premium unit, which drops by GBP 50 (EUR 80) down to GBP 199.99 (EUR 269.99).

Elsewhere the Arcade model will become the cheapest new-generation model at GBP 159.99 (EUR 199.99), while the Elite will fall to GBP 259.99 (EUR 369.99). That's GBP 40 off the current price in both instances.

"Xbox 360 is now mass market in Europe," said Chris Lewis, bigwig at Microsoft Entertainment Europe. "We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360.

"History shows that GBP 159.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."

The announcement comes after the German Financial Times reported that the platform holder would reduce the cost of its console throughout our region.


Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Robert Purchese avatar

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch