To those who are regular viewers, the Democratic National Convention looked a little different this year. With large gatherings made impossible due to coronavirus, organisers looked for virtual ways to host the event over Zoom and livestreams. And it seems the Democratic party is continuing to use more modern methods to reach voters, as the Biden campaign has created a series of official yard signs for fans to download in Animal Crossing: New Horizons.
As reported by The Verge, the Biden campaign has released four designs, including a Joe Pride logo, a Team Joe logo, the Biden-Harris logo and aviators in red, white and blue. The campaign team is sending the designs to a number of influencers who will share their gameplay footage of the merch, but you can download the designs yourself using the accompanying QR codes and the Nintendo Switch Online app.
"Animal Crossing is a dynamic, diverse, and powerful platform that brings communities together from across the world... It is an exciting new opportunity for our campaign to engage and connect Biden-Harris supporters as they build and decorate their islands," director of digital partnerships for the Biden campaign, Christian Tom, told The Verge. "As we enter the final campaign stretch towards November, this is one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together."
It also seems this isn't the only initiative the Biden campaign has in mind for Animal Crossing, as Tom said the team is planning on "rolling out more digital swag, voter education tools, and organising efforts on Animal Crossing and other platforms". I look forward to seeing Biden's TikTok dance debut soon.