Microsoft's GDC keynote speaker, John Schappert, says that Xbox 360 has now sold more than 18 million units worldwide.
"I think that we've sold 18 million, the last time I've checked. 18 million hardware units worldwide," he told Eurogamer in an interview published today.
He wouldn't be drawn on projections for the rest of the year.
Schappert also hinted strongly that Microsoft would be unlikely to bother with a Blu-ray drive precisely because the HD-DVD add-on did poorly.
"We have no plans to announce or anything like that right now. But I'd also urge you to look at the attach rate for the HD-DVD drive," he said.
When asked what he meant, he clarified: "It was a 3 percent attach rate...you also have to take into account how did the other accessory do when you look at the future."
Elsewhere in the interview, Schappert, who is corporate vice president of Live, Software and Services for Microsoft's Interactive Entertainment Business, said that the platform holder would fund more Xbox Live Arcade games itself.
We also asked him where Don Mattrick's hiding, among other things, so check out the rest of the interview.
To see what Schappert said in his keynote address in mid-week, check out our minute-by-minute archive of the address.
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.