Sony wants to make the sale of PlayStation Network games in UK shops a reality.
Specialist shop GAME already sells Xbox Live Arcade games in stores - a scheme it launched just two weeks ago.
Now Sony wants in on the action.
"We actually already have the same programme in place with GameStop in the US," SCEE President Andrew House told MCV.
"We would like to work with the right retail partners in Europe under the right model, to undertake the same sort of activity."
If Sony does convince shops to sell PSN games, the likes of Flower and Pixeljunk Shooter 2 could sit alongside Killzone 3 and LittleBigPlanet 2 on store shelves.