Ubisoft's NFT platform, Quartz, caused quite a stir when it was announced at the beginning of the month.
The publisher revealed Tom Clancy's Ghost Recon Breakpoint was to be the first game to offer NFTs in a beta trial in select countries not including the UK.
With just under a month since its announcement then, just how successful has Ubisoft's foray into the blockchain been?
how are the ghost recon NFTs doing? I looked at the 2 3rd party marketplaces the Quartz site links and there seems to be... 15 sales total? 0 in the last day on 1 site? am i reading this right? pic.twitter.com/rWxvEW3Nrh— Liz Edwards 💛💙 (@lizaledwards) December 20, 2021
Based on my rough maths, that's a total of 445.49 Tezos in sales, or $1755.30 in real money (based on the exchange rate at the time of writing).
Liz, I would argue has the perfect summation for her discovery:
am i understanding this right? ubisoft managed to make an nft that not even nft fans want? because that is very very very funny— Liz Edwards 💛💙 (@lizaledwards) December 20, 2021
It should be noted, however, that Ubisoft is also giving away the majority of its NFTs initially, which would reduce the number of sales it has made. But nevertheless, it seems the publisher's experiment into NFTs hasn't gotten off to the best of starts.
What's more, Quartz is designed so that only those who play Ubisoft's games can purchase an NFT, reducing the appeal for anyone looking to make a quick buck.
As journalist Stephen Totilo noted on Twitter, all Ubisoft NFT purchases appear to be for the gun skin in Ghost Recon. No one has bought the helmet, which requires 600 hours of playtime to obtain.
NFTs have been severely criticised in the industry, with Stalker 2 developer GSC Game World recently cancelling its NFT-related content following a significant backlash. Even Ubisoft's own staff are disappointed in Quartz.
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