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ShopTo estimates Wii U price at £280

Nintendo reckons fans will be "pleasantly surprised" by its value.

ShopTo estimates the Wii U price will be £280 and games will cost £40.

Product pages for the black Wii U and the white Wii U both carry an RRP of £279.99 - although ShopTo does mention the price is subject to change pending full details from Nintendo, which is yet to make any announcement on the matter.

Still, ShopTo's estimate tallies with a Nikkei report that this week claimed the Wii U would cost 30,000 yen - roughly £250.

For now, the Wii U price remains unannounced. But at E3 this week Nintendo of America boss Reggie Fils-Aime told IGN that fans will be "pleasantly surprised" by the value of the product.

"The first thing I would say is we focus on value," he said. "So it's what you get for what you pay, in terms of that overall proposition. Second thing I would tell you is that Nintendo believes in being a mass-market product. Unlike our competitors, when they've launched historical systems, to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that is going to represent an ongoing great value.

"You look at the Wii, we stayed at 250 dollars for a really long time. And so we're going to give that same level of thought to the Wii U. How do we launch at a value that we're going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we're managing the value equation."

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Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

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