Rag-tag X-Factor boy band One Direction have become the face of Pokemon Black and White.
The boys - Liam, Louis, Niall, Harry and Zayn - are to star in a series of television adverts, a bit like previous boy band de jour JLS.
"We're all huge Pokémon fans now," said the intense stare of Liam. "Zayn and I played it loads when we were younger, but Harry had never really played before we introduced him too it.
"We all started playing the new version during rehearsal breaks whilst on tour and now we can't put our consoles down.
"Niall even takes his to the toilet!"
The first One Direction Pokemon advert will air on 11th April.
One Direction finished third in the 2010 series of X-Factor. The group was cobbled together from solo boys that would have otherwise been sent home.
Become a Eurogamer subscriber and get your first month for £1
Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair!