Nintendo of America's new boss Doug Bowser quickly turned into memes

Doug Bowsette trending.

News by Tom Phillips Deputy Editor

Updated on 22 Feb 2019

4 comments

Nintendo of America shocked fans around the world last night with the announcement its iconic figurehead, Reggie Fils-Aime, would be retiring after 15 years at the top of the company.

But while fans were still wishing Reggie well, attention was already turning to the new man in charge, the improbably named Doug Bowser.

Mr. Bowser has already been at Nintendo for four years, but his ascension to NOA boss makes him one of the most visible characters in the entire company. And with a name like that - Doug! lol - Twitter was quick to begin the memes.

It's the first day of knowing that Nintendo of America's new president's name is Doug Bowser, and the jokes are old already.

Also it's not funny for the NoA employees who now have to search the building to find the stars to unlock his office door when they need to talk to him
— supergreatfriend (@supergreatfrien) February 21, 2019

really though best of luck to Doug Bowser, we'll miss you Reggie!!#nintendo pic.twitter.com/xOF2VEIcm2
— Tannith (@TannithArt) February 21, 2019

Nintendo is now being run by Doug Bowser, and he has wasted no time finally getting his revenge on to Mario and Luigi. pic.twitter.com/NFGB2EwXPF
— Your Friendly Neighborhood Numbersmuncher (@NumbersMuncher) February 21, 2019

Nintendo of America isn't gonna be the same once Doug Bowser replaces Reggie as President pic.twitter.com/nNFjbqzbds
— Shane (@FourScore64) February 22, 2019

Did somebody say Doug Bowser? pic.twitter.com/FvhqjmmuOQ
— Cold Bloo (@Bluelaserbeam) February 22, 2019

I can't stop laughing at these Doug Bowser memes. 💀💀💀 pic.twitter.com/jxnwPUwevI
— P (@THAT_G0MEZ) February 21, 2019

Welcome to Doug Bowser as new Nintendo of America CEO! pic.twitter.com/ngLFilgQkZ
— @shueisha64@shelter.moe (@Limica64) February 21, 2019

i propose that we begin referring to their executives solely by their full names in order to avoid humanizing them. jeffrey bezos. douglas bowser. robert shitheel kotick
— merritt k (@merrittk) February 21, 2019

Our new overlord. Also, why tf is Doug Bowsette trending. #Nintendo #Bowser pic.twitter.com/nCoYbJIQjx
— Punished Dip (@king_dippy) February 22, 2019

Surely not. Surely no... oh.

Yes. For a while, Doug Bowsette was trending.

QUELQU'UN L'AURAIT F0RCEMENT FAIT UN J0UR 0U L'AUTRE
Voici Doug Bowsette 8D pic.twitter.com/FSVnrKpgQF
— Meyan (@MeyanChama) February 21, 2019

I stumbled across a cursed retweet of a thing and decided I wanted to out-curse the thing.@finalcake #DougBowsette #IamSoSorry pic.twitter.com/GWkgIFyOQ4
— LowPoke (@LowResAtari) February 22, 2019