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Gameloft slashes Android investment

iPhone games 400 times more popular.

Mobile games company Gameloft is reducing the amount of money invested in developing titles for Google's Android platform.

Speaking to Reuters, finance director Alexandre de Rochefort said, "We have significantly cut our investment in Android platform, just like... Many others."

Apparently part of the problem is the Android's application store just can't match up to its biggest competitor. "It is not as neatly done as on the iPhone," de Rochefort said. "Google has not been very good to entice customers to actually buy products. On Android nobody is making significant revenue."

"We are selling 400 times more games on iPhone than on Android," he added. During the last financial quarter, iPhone games accounted for 13 per cent of Gameloft's revenue. No figure was given for Android games, but presumably it was whatever one four-hundredth of 13 per cent is.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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