If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Frozen Synapse sells 300k - a "best case scenario"

Success allows Mode 7 to start work on new IP.

Ingenious PC indie strategy title Frozen Synapse has exceeded developer Mode 7's ambitions, selling in excess of 300,000 units since launch.

In a fascinating post-mortem published on Gamesbrief, designer Paul Taylor explained that the studio had set itself a goal of selling 100,000 copies within a year of launch "without a significant marketing spend". That target has been smashed in only five months.

In addition to sales of the full game, the developer also raised $135,000 from a paid beta.

Taylor went on to offer a little more detail on those figures, revealing that the majority of sales were at a discounted price.

With the game selling for $24.99, direct revenues via its own site so far total $300,000, before third party stores such as Steam are considered.

The release of a demo had a negligible effect on the game's performance and launching without one didn't seem to matter.

The game cost $140,000 to make, with three full time staff members, one long-term contractor and a few freelancers.

"Frozen Synapse has been a success for Mode 7, both for us personally and for the company," wrote Taylor.

"We proved that we could make a game that was creatively satisfying and commercially viable. We have been able to put our 'best case scenario' plan into practise."

That plan includes getting started on a brand new IP, continuing to support Frozen Synapse via DLC and expand the brand via a forthcoming iPad version.

"So many small companies become stagnated as soon as they have a single success, without realising that their major strength lies in innovating new IP," he explained. "There are risks involved with moving on so quickly, but in the long-term staying put can be much, much more dangerous."

He added that the game's success validates its decision to go with a traditional pay-once 'premium' delivery model rather than some kind of free-to-play system.

"Frozen Synapse was a labour of love which marked our transition from a low-grade indie company to fully-functional business. Even though the game continues to make a good profit, this transition was by far the most important result," concluded Taylor.

"It took over four years - on and off - to create, so now our major challenge is to improve the time it takes to develop games without compromising on the results. Learning to grow and manage an increasingly complex business is a huge challenge, but one we relish.

"I'd like to thank all of the members of our community who supported us, and particularly those who helped us test the game. I wouldn't be writing about our success if it wasn't for you - we owe you a huge amount."

For more on the Oxford-based developer's game, refer back to Eurogamer's 9/10 Frozen Synapse review or take a look at the trailer below.

From Assassin's Creed to Zoo Tycoon, we welcome all gamers

Eurogamer welcomes videogamers of all types, so sign in and join our community!

In this article
Follow a topic and we'll email you when we write an article about it.

Frozen Synapse


Related topics
About the Author
Fred Dutton avatar

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.