If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Blizzard: PC gaming "super healthy"

"It keeps on growing," says Pardo.

World of Warcraft, Diablo 3 and StarCraft 2 creator Blizzard has rebuffed the suggestion that PC gaming is dead.

In fact, PC gaming is in rude health, Blizzard executive vice president Rob Pardo insisted in an interview with GamesIndustry.biz.

"The industry is as healthy as ever," he said. "From our experience our games continue to sell better than the last ones. I always laugh because as long as I've been in the games industry, every year I'm asked 'is PC gaming dead?' But it keeps on growing despite the fact it's been pronounced dead 20 times."

Pardo has good reason to be positive. StarCraft II: Wings of Liberty sold three million copies worldwide during its first month on sale, is the fastest-selling real-time strategy game ever, and the best-selling PC game so far this year.

Of course, it may not end up as the best-selling PC game of 2010. Blizzard's own World of Warcraft expansion Cataclysm releases in December.

World of Warcraft itself is the world's most popular MMORPG; more than 12 million people subscribe to it.

Pardo, however, understands why many believe PC gaming to be in trouble: it's because digital download sales aren't included in charts.

"The PC games industry and the gaming industry is super healthy," he said. "It's always been tough to do metrics in any industry and especially once you start having a lot of digital distribution it's hard to capture the real metrics of the health of the industry. Even if you look at something like NPD there's still an estimation involved there, they don't really have real-time data from every retail chain. By necessity they're guessing."

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch