Many customers who were expecting to receive Gears of War 3 beta keys this week thanks to their GAME pre-order have been left disappointed, with the UK retailer running out of access codes.
A number of customers have received an email from GAME explaining that Microsoft had been unable to send them enough keys to distribute.
"We are currently awaiting the next shipment of codes which is due to arrive early next week. As soon as they arrive we will dispatch them to you. We are sorry for any inconvenience caused," it read.
A spokesperson for GAME told Eurogamer that it's expecting to receive them on Tuesday one day after the public beta is due to start.
"As soon as we get them, they'll be sent on either physically or digitally to customers who are still waiting," he explained. "All we can do is obviously apologise that they're going to have to wait over the Easter weekend."
We've asked Microsoft for an explanation and will update if it chooses to comment.
The Gears 3 public multiplayer beta is due to run until 15th May. For a better idea of what lies in wait, have a read of Eurogamer's recent hands-on impressions.