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Unto us a Turok is born

Acclaim's latest wacky marketing scam

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

Not to be outdone by their British brethren, who have sponsored a (non-existent) world record queuing attempt and offered gamers money to change their name to Turok, Acclaim's US marketing department has decided to go one better. They're celebrating the release of the company's latest first person shooter by offering $10,000 to parents willing to name their baby Turok. Amusingly dubbed the "Turok labor day contest" [oh dear], the competition will be won by the first parents to produce a baby Turok on release day September 1st. To find out more, head over to the competition page. Related Feature - Mr Turok, I presume?

Thanks - St3ph3n, DocX and Mike Sterling

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