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Flipside bigger than Blackburn

Peculiar marketing case number 150,000

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

-based Flipside now has more than 150,000 registered users, according to a press release issued today. Oddly, the PR points out that this actually means that the Flipside community is larger than the population of Blackburn. That's 150,000 users signed up since October of last year. We're not quite sure why the company has decided to pick on the Lancashire-based town, but we doubt the local authorities will take this lying down, and expect an increase in breeding and expansion talks over the next few months as they fight to narrow the deficit. On a more serious note, Marketing Manager Nick Witcher at Flipside points out that "perhaps the most important element of any online games service is its community and as our user base continues to grow, so too does the sense of community among our regular players. Some of them even meet in real-life to extend their online experience." Flipside hosts a free online gaming service, where players can play a vast range of games, from word, card, casino and board games to things like Quake and Counter-Strike.

Source - press release

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