Activision has just announced a new studio called Beachhead.
It will build digital content for Call of Duty.
Details are scarce. In a financial call this evening CFO Thomas Tippl said the division is "focused solely on the development of an innovative new platform and services for Call of Duty".
"Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before. The platform will support in-game integration and bring online experiences and console play together for the first time.
"The platform has been in development for over a year and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."
The question now is, will gamers have to pay for Beachhead's "exclusive content"?