EA to donate nearly £6k to Child’s Play
Battlefield Heroes charity drive works.
EA will donate nearly £6000 to videogame charity Child's Play after the sale of Christmas-themed virtual outfits in free-to-play cartoon shooter Battlefield Heroes raised £3000.
EA launched the money-raising drive at the beginning of December when it pledged to make a $1 donation for every Santa or Nikolaus outfit sold for the PC shooter during the month.
EA raised $4594 from the sales of the suits and decided to match this sum with the same amount of money. In total it will donate $9188 to Child's Play.
"We are very proud of our community and what they managed to achieve," senior producer James Salt told Eurogamer.
"We also decided to match their contribution and are extremely happy to donate $9188 to Child's Play charity."
Child's Play aims to improve the lives of children with toys and games in over 60 hospitals worldwide.
Eurogamer reviewed Battlefield Heroes in July last year, awarding it a 6/10.
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Comments (21) Latest comment 1 year ago
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edit: Check out the Santas with rifles and shottys. Talk about a misguided good deed!
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I mean it's all for charity so obviously it's better than nothing and I shouldn't really complain, but when SDA's Awesome Games Done Quick marathon has raised over $50,000 and counting (http://speeddemosarchive.com/), it seems a bit half-hearted.
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For a start they're matching what the general public donated, whilst it'd be great if they also donated a huge sum of money, it's over shadow the good work done by their customers.
Secondly i doubt this is EA's sole charitable contribution for the year. It's like me scoffing at you for chucking 20p in the RSPCA bucket, when you might give £20 to Children in Need
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That would actually be something to brag about. 6K is a wet fart, even more so if you consider that EA just matched their customers' contributions.
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"As of Thursday the 16th we have received a little over $3700 in donations. If we can reach $8,000 by December the 31st, we'll match that total with another $8000. $16000 certainly buys lots of video games!"
On the other hand, making a statement like "$16000 certainly buys lots of video games!" and then only donating $9000 a month later is a little unfortunate.
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How much did Activision/Blizzard donate, or Valve, or Take Two, or Capcom, or...
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Maybe they aren't as desperate for positive media coverage and give without making a big fuss about it?
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Activision/Blizzard donated $1.1m: [link url=http://wow.joystiq.com/2010/02/17/blizzard-donates-1-1-million-to-make-a-wish-from-pandaren-pet-s/
]http://wow.joystiq.com/2010/02/17/blizza...[/link]
Capcom donated at least $25,000: [link url=http://www.destructoid.com/capcom-giving-back-with-kill-big-for-charity--169643.phtml
]http://www.destructoid.com/capcom-giving...[/link]
And I know Valve supported Child's Play with things like the TF2 Golden Charity fundraiser: [link url=http://www.toptiertactics.com/2010/08/golden-charity-fundraiser-ends-at-30179-41/
]http://www.toptiertactics.com/2010/08/go...[/link]
But there is nothing more crass than totalling up donations and condemning those that come near the bottom of the list. People and companies will give what they want to give or what they can give, and every single donation helps.
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It's not a lot but so what, it's something. I doubt all the people moaning donate a significant amount themselves.
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