Super Meat Boy's developer has launched a twin-pronged retort to animal rights group PETA's recent Super Tofu Boy spoof.
Team Meat's co-CEO Edmund McMillen didn't, ahem, mince his words in a lengthy post on the studio's website.
"Honestly this is a major high point for me personally," he claimed.
"Putting all my cards on the table right now, I actually repeatedly made fake user names in PETA's forum pushing the game at them in hopes something like this would happen but gave up, realising that PETA wouldn't ever put effort into something "meat related" that was so small and unknown, that's exactly why this parody is so important and eye opening for us.
"PETA is 1000 times more well known then Super Meat Boy and the fact that they went out of their way to make a parody like this is beyond flattering and amazingly helpful.
"First off," he continues, "I want to thank PETA for helping us turn Super Meat Boy into a house hold name and of course for making themselves look quite foolish in the process... see (as mentioned in countless interviews) Meat Boy isn't made of animal meat, he's simply a boy without skin whose name is Meat Boy... but sshh don't tell them that.
"Now don't get me wrong, I have NOTHING against vegans or vegetarians. I was vegetarian for many years, and was an animal control officer who saved animals for a living for a long time, I empathise, understand and accept why people choose to eat, and live as they wish, and obviously I believe everyone should have the freedom to express themselves in anyway as long as it doesn't hurt others.
"But," McMillen explains, "I don't support an organisation who is 100 per cent against all animal testing, because that would mean my best friend in the world would be dead, not to mention his mother and many of my family members and friends who also are diabetic.
"It's hard to make a come back to a company that is high brow enough to compare concentration camps to chicken coops," he adds, "but I'll try and close this with a joke that's a bit more light hearted.
"How many PETA members does it take to change a lightbulb? None - PETA can't change anything."
BOOM. And it doesn't end there. Team Meat is preparing an update for the PC version of its wonderful platformer that will add in its own take on Tofu Boy, a character it claims it invented long before PETA's effort came along.