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Xbox chief doubts Vita's chances

Handheld market is "a very red ocean".

Sony's PlayStation Vita handheld faces an uphill struggle, reckons Xbox chief Dennis Durkin.

Speaking in an interview with IndustryGamers, Durkin argued that the handheld market might be too over-crowded to support another new hardware release following the underwhelming 3DS launch.

"I’m not sure I would want to be launching a dedicated portable device right now into that market,” he said.

“I think the DS - if you look at the 3DS, certainly versus people’s expectation's it’s not been as successful as people would have thought. So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. So I’m not sure it's [a good idea].

"You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine."

Sony's new machine is due to launch sometime in late 2011 or early 2012.