Xbox One's backwards compatibility programme is one of the best features of the console.
It's also a huge marketing point for Xbox against PlayStation.
Now, it looks like Microsoft is capitalising on this by reprinting and rolling out Xbox 360 bestsellers in Xbox One boxes, if they can be played on the newer console (as spotted on Reddit).
Here's Fallout 3: Game of the Year Edition, which is part of the Xbox 360 Platinum Hits range. You can get Bethesda's epic open-world role-player and all of its DLC in one box - and that box can now be Xbox 360-shaped, or in a box for Xbox One.
Xbox 360 boxes now include a label informing players the game will also play on Xbox One, and Doom 3: BFG Edition includes both console logos in its header, for example: