WWE special eds have wrestling DVDs
Unforgiven 2007! No Mercy 2007! Bret Hart!
The Special Edition of WWE SmackDown vs. RAW contains a Bret "Hit Man" Hart DVD called "The Best There Is, The Best There Was, The Best There Ever Will Be". Was he, was he really? What about the British Bulldog? He had braids and a giant chin.
The "Hit Man" Special Edition is available from GAME and Gamestation. Also included are the game, a Bret Hart art card and Bret Hart playable character.
Play.com has a Lord of Darkness Special Edition that has a different DVD - WWE Unforgiven 2007. This also has an Undertaker art card and Ministry of Darkness costume.
Then there's Tesco, the blue-and-white supermarket that has a Viper Special Edition. No: not Jake the Snake, but a No Mercy 2007 DVD. There's also a Randy Orton art card and Randy Orton costumes.
"Several" other retailers have less exotic incentives such as t-shirts. ASDA was named. By George!
WWE SmackDown vs. RAW 2011 will be released on 29th October. The game's coming out on PS3 and Xbox 360, and a video revealing the roster is below.