If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Who will be Sony's next president?

Report suggests PlayStation boss Kaz Hirai.

Gargantuan consumer electronics company Sony is looking for a new president, according to reports, and PlayStation boss Kaz Hirai could be set for the job.

Sony wants to shake things up a bit and alleviate the workload of Welsh-born CEO Sir Howard Stringer, according to Bloomberg (thanks, Kotaku).

Sony reportedly hopes installing fresh blood as Stringer's deputy will lighten his load and give whoever gets the job the chance to show what they're made of.

Bloomberg named two possible candidates, our very own Kazuo Hirai and Sony telly and camera boss Hiroshi Yoshioka.

Hirai's emergence as a major player in the videogame industry is well documented.

After helping brand PlayStation make its mark in the US, he enjoyed even greater success with the PlayStation 2. Two weeks after the PlayStation 3 launched in 2006, Hirai replaced the father of PlayStation, Ken Kutaragi, as president of Sony Computer Entertainment. A year later he took full control of the group, becoming chairman and group CEO of SCEI.

Hirai is perhaps best known by gamers for his infamous "Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!" comment while demonstrating the game running on a PlayStation Portable during Sony's E3 2006 press conference.

He was also reported as telling press, "The next generation doesn't start until we say it does."

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch