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UK video game prices going up

New data reveals surprising results.

Supermarkets are often accused of selling video games at rock bottom prices just to get shoppers into their stores to buy bread and cheese while they're there.

But according to new data, video game prices are going up – and it's the supermarkets who are raising the average price the most.

UK game sales tracker Chart-Track said the average price of a video game in 2010 was £24.32, up 7.2 per cent on 2009.

The supermarkets, reports MCV, were the biggest culprits, raising video game prices 8.7 per cent to £23.93.

The average cost of a video game in specialist stores, such as GAME, and independent video game shops, was £25.31 – up 8.2 per cent.

And games sold by online portals cost £22.97 on average last year – up 5.4 per cent.

The figures do not factor in digital sales.