Ubisoft: PS3, Xbox 360 price cuts coming

Both Microsoft and Sony will drop the price of their HD consoles before the end of the year, believes Ubisoft boss Yves Guillemot.

Guillemot told GamesIndustry.biz that "this year they will continue to drop the price," adding that both parties are feeling the heat from the recent Wii price cut.

He explained that cheaper consoles are crucial for injecting some life into the stagnant UK hardware market.

"The UK is declining quite fast," he said. "It's declining, if we don't take into account the digital revenue."