If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Sony got PS3 price right - Guillemot

But will need cut in future.

Ubisoft CEO Yves Guillemot believes Sony got the price of PlayStation 3 right at launch - but warned a cut will be necessary if the company wants to attract more consumers, GamesIndustry.biz is reporting.

Speaking in an interview with GamesIndustry.biz Guillemot said, "Everybody has to remember that volumes are very dependent on price. I know the platform holders all know that, so now we have to wait for them to see when they want to achieve those numbers."

He went on to observe that PS3 enjoyed "a great launch", stating, "[Sony has] sold a machine that is actually expensive to build at the right price for consumers. It's just that if we want more consumers, we'll have to have a price that will make more people come in."

Last month, Guillemot hit the headlines for calling on Sony to drop the price of PS3 "quite significantly".

He explained to GI.biz, "I was just saying that in the last generation, we had machines that were at a lower price and they were selling more.

"It's just something to consider for all the manufacturers, that the price of the machine has a huge impact on the number of machines sold."

For more from Guillemot, including his thoughts on supporting the Wii, the decline of E3 and why it's a good time to be a third-party publisher, read the full interview.

Jump over the GamesIndustry.biz garden fence to see what else is hanging on the news washing line.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings .

About the Author
GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch