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Sony considering £300 PS4 UK price, claims The Times

But will it do it?

Sony is considering pricing the next PlayStation £300, according to UK newspaper The Times (paywall).

"Industry sources and leaked internal documents suggest that Sony is considering pricing the new device at about £300, more than £100 cheaper than the starting cost of its predecessor, the PlayStation 3," says the report.

The PlayStation 3 launched in the UK at £425.

Technology reporter Murad Ahmed said on Twitter that the £300 price is "local UK pricing" and "not a yen conversion" in response to a question posed by gofreak.

A report from earlier this month by Japanese newspaper Ashai Shimbun claimed Sony was aiming for a 40,000 yen (around £270) price for its next upcoming console.

Sony will reveal the new console on Wednesday at a special event in New York, but a pricing announcement may not be made until later this year.

Sony declined to comment when contacted by Eurogamer.