Sony has announced a new PlayStation Rewards programme which will see regular users on the receiving end of "exclusive status, recognition, and rewards".
According to the PlayStation blog, players who sign up for the scheme will advance through "three reward tiers" - Select, Pro and Legendary - by playing new games, buying content from PlayStation Network, downloading movies or filling in any PlayStation surveys.
As your status level goes up, so do your rewards. Examples of the booty on offer include exclusive PSN avatars, themes, PlayStation Home content and the opportunity to get involved in members-only sweepstakes and giveaways. First up is an all expenses paid trip to the 2011 Consumer Electronics Show in Las Vegas.
The full scheme launches in the US in Spring 2011 but invitations are currently going out for a closed beta. If you were an early adopter of PlayStation Plus you might be in with a shout.
"PlayStation's most important asset is its loyal fans and PlayStation Rewards gives us an opportunity to show our appreciation for their amazing passion and desire to continually evolve the gaming world," explained Susan Panico, senior director of PlayStation Network.
We've asked Sony for news on any impending European roll-out for the scheme.