Snoop Dogg has an Xbox Series X fridge.
The American rapper posted a video of the fridge on Instagram before deleting the post, presumably for breaking some sort of marketing embargo (it looks like he's in a green screen filming studio). Still, the internet spotted it, and so now the fridge door is very much open.
Snoop Dogg has an Xbox Series X fridge pic.twitter.com/7SUCJYdk36— Wario64 (@Wario64) October 24, 2020
The fridge is designed to look exactly like an Xbox Series X, complete with white light X power button. It's pretty ominous looking. Inside is an Xbox-themed birthday cake (Snoop turned 49 a few days ago), what looks like an actual Xbox Series X console (I'm not sure you should be putting that in a fridge, Snoop), as well as gin and juice. Of course.
The stunt leans on the Xbox Series X fridge meme. When the Xbox Series X was revealed in December 2019, people thought it looked like a fridge, and the memes followed.
It's fun to see Microsoft lean into this, as it has the Halo Craig meme. Perhaps Microsoft will send Snoop a Craig figurine next.
With the release of the PlayStation 5 and Xbox Series X around the corner, Sony and Microsoft's marketing machines are ramping up. This week, Sony announced a partnership with American rapper Travis Scott. There's even a video.
So Microsoft has Snoop Dogg. Sony has Travis Scott. Perhaps Nintendo could try something with Eminem?