In his years as company president, Satoru Iwata became a well-known face among Nintendo fans.
Iwata reached millions of gamers via his Nintendo Direct appearances and regular attendance at Nintendo's annual E3 conferences - at least up until 2013.
But while he found fame as Nintendo's president, Iwata kept his love of games and Nintendo characters at the forefront.
Iwata officially joined Nintendo in 2000 but had been working on Nintendo titles since the days of the NES at the company's affiliate studio HAL Laboratory.
It was here he helped program early titles in the Kirby, Earthbound and Pokémon series, as well as the original N64 Super Smash Bros.
Iwata's life in the limelight took off when he became president of Nintendo in May 2002, and it is from here on that he became known worldwide.