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Rainbow Studios vets create new firm

TimeFly. Nothing to do with animals.

Three veterans from MX vs. ATV creator Rainbow Studios have formed their own development studio under the name TimeFly.

Brad Ruminer, Dennis Booth and Glenn O'Bannon plan to make games based on licensed IP as well as original game concepts and have been green-lighted for development by Sony, Microsoft and Nintendo.

"It's important for today's games to look and sound amazing, but looks alone aren't enough," said Booth, TimeFly's president. "Our games will focus on gameplay first, to be supported and enhanced by spectacular visuals and audio."

The trio has a combined experience of over 30 years in the industry.

Other titles developed by Rainbow Studios include ATV Offroad Fury and Motocross Madness. We'll forgive you for not remembering them.