PS3 to launch on 23rd March?

TBWA has told GamesIndustry.biz that the UK advertising campaign for PS3 will begin towards the end of March - supporting suggestions from a senior retail source that the console will launch on the 23rd.

Last month, SCEE boss David Reeves confirmed that the PS3 is still on track to reach Europe in March, despite rumours to the contrary. However, Sony has yet to reveal an official date and price point for launch.

Head over to GamesIndustry.biz for the full report.