TBWA has told GamesIndustry.biz that the UK advertising campaign for PS3 will begin towards the end of March - supporting suggestions from a senior retail source that the console will launch on the 23rd.
Last month, SCEE boss David Reeves confirmed that the PS3 is still on track to reach Europe in March, despite rumours to the contrary. However, Sony has yet to reveal an official date and price point for launch.
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.