If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

PlayStation CEO says Sony is emphasising "value as opposed to price" when it comes to the PS5

Sony says it must "ensure that we focus on getting the value equation right".

While PlayStation won't yet be drawn on how much the PlayStation 5 will cost, CEO Jim Ryan says the company is emphasising "value as opposed to price".

"Conventional wisdom and history show that our business is one of the more recession-proof businesses," PlayStation CEO Jim Ryan told BBC Click (thanks, Comic Book) when asked if it was prudent to release a next-gen machine in a time of unprecedented economic uncertainty. "But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price.

"We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games - the range of games, the quality of games, the quantity of games - makes this something that our community aspires towards."

"You're not going to hear anything on price today," Ryan added, talking about the potential price difference between the standard and digital editions. "But many of our [...] consumers are purchasing solely digitally these days. We thought that we would do what we typically try and do, and just offer choice."

JICYMI, Sony has finally unveiled its PlayStation 5 console. As Tom reported at the time, the sleek and curved box will come in two flavours - one with a disc drive, and one without.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
Tagged With
About the Author
Vikki Blake avatar

Vikki Blake


When​ ​her friends​ ​were falling in love with soap stars, Vikki was falling in love with​ ​video games. She's a survival horror survivalist​ ​with a penchant for​ ​Yorkshire Tea, men dressed up as doctors and sweary words. She struggles to juggle a fair-to-middling Destiny/Halo addiction​ ​and her kill/death ratio is terrible.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch