Oculus Rift price cut
Head screwed on.
Oculus has announced a price cut for its Rift and Touch controller bundle, as well as the Touch controller itself.
In the US, Rift plus Touch is now $598, down from $798. A Touch controller on its own is $99, and the price of an additional Oculus Sensor is now $59.
Oculus' wesbite says the Rift plus Touch costs £598, including shipping, but in a note to press the company said the bundle had dropped from £549 to £499. A Touch on its own now costs £99. A Sensor costs £59.
The price cut has yet to be reflected on Amazon, where a Rift and a Touch cost £688 combined, and a Touch controller costs £189.
We don't have official sales figures for the Rift, but back in January 2017, Epic Games founder Tim Sweeney told Glixel that out of the approximately half a million PC VR headsets sold to date, rival VR headset HTC Vive had outsold Oculus two-to-one. That pegged Rift as having sold just a couple hundred thousand units at best. So, it's clear this price cut is an attempt to bolster sales.
Coinciding with the announcement is the release of Robo Recall, the new VR shooter from Epic Games. It's free with the Touch.
