Watch PAX East Insider now!

Exclusive interviews, gameplay and more direct from the Boston show floor, with Outside Xbox

Watch on YouTube
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

This is how Nintendo is advertising Nintendo Land in the UK

"What is Wii U? Talk or fail."

"What is Wii U?" asks a new series of TV adverts for Wii U launch title Nintendo Land. "Talk or fail," reads the cryptic reply.

Each video showcases a multiplayer mini-game from Nintendo Land, with a group of enthusiastic young friends playing along in their living room.

Other answers to "What is Wii U?" include "I can see you, but you can't see me" for the stealthy Luigi's Ghost Mansion mini-game and "I can do things that I couldn't before" for Legend of Zelda: Battle Quest.

It's a little disconcerting that, nine days before the console launches in the UK, Nintendo is still having to explain what the Wii U is.

The ad campaign reflects the ongoing difficulties of attracting potential customers to the Wii U's tablet controller concept - at least compared to the instant allure of holding a Wii Remote in hand and swinging a virtual golf club in Wii Sports.

It follows Nintendo's first Wii U TV advert where the company made sure viewers knew it was a new console.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
About the Author
Tom Phillips avatar

Tom Phillips

Deputy Editor

Tom is Eurogamer's deputy editor. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon.

Comments logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store Merch