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Kevin Bachus joins Infinium Labs

Marketing mind behind the Xbox lends his talents to the Phantom.

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Image credit: Eurogamer

One of the key figures behind the launch of Microsoft's Xbox console, Kevin Bachus, has joined the company behind the Phantom game console, Infinium Labs, in the role of president and chief operating officer.

Bachus most recently worked at Capital Entertainment Group, the videogame investment and production company he co-founded with another key member of the original Xbox team, Seamus Blackley, but which closed its operations late last year.

He becomes the first key games industry figure to join Infinium, whose flagship product, the Phantom console, has often been dismissed as non-existent "vapourware" or even a hoax by commentators within the industry.

The contribution of such an experienced marketing figure as Bachus will hopefully help to steer the company away from the kind of major mistakes which have given its product this unenviable reputation - such as failure to respond to investigations which showed up major irregularities in claims regarding its production and office facilities, or the much-maligned CES unveiling of the console where the unit was never actually powered up.

However, he joins the company just in time to deal with a new storm - with Infinium being accused of cloak and dagger antics over a four for one stock dividend which was carried out earlier this month without notifying traders through the traditional channels.

Infinium listed on the US stock exchange earlier this month by means of a reverse merger with a publicly quoted shell company, and now trades under the ticket symbol "IFLB".

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