Look at a Billy Hatcher ad

Sega has released an unusually flaccid piece of promotion for its forthcoming GameCube sortie, Billy Hatcher and the Giant Egg, in the form of what appears to be a Flash-based e-card advertisement... thing. The ad features a couple of screenshots and about three seconds of footage from the game over a valiant but pretty unsuccessful effort at humour. Interesting concept - advertising that makes you less interested in the product. Have a look if you like, though.