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Look at a Billy Hatcher ad

And feel disinterested.

Dark blue icons of video game controllers on a light blue background
Image credit: Eurogamer

Sega has released an unusually flaccid piece of promotion for its forthcoming GameCube sortie, Billy Hatcher and the Giant Egg, in the form of what appears to be a Flash-based e-card advertisement... thing. The ad features a couple of screenshots and about three seconds of footage from the game over a valiant but pretty unsuccessful effort at humour. Interesting concept - advertising that makes you less interested in the product. Have a look if you like, though.

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