EA expects Wii to cost $170

Electronic Arts has revealed it expects the Nintendo Wii to retail in the US for around $170.

Speaking exclusively to GamesIndustry.biz, executive VP and COO of EA's worldwide studios David Gardner said, "I've heard in Japan that the price is about $170, but I don't know if the price has been set in Europe yet."

Discussing the key differences between Sony's PS3 and the new Nintendo console, Gardner was positive that the Wii will find its niche in the market as a consumers 'second' console.

"Nintendo has come up with a very clever strategy," said Gardner. "They've made a choice which is great for the consumer. Now we're going to have a choice whereby consumers can buy a Wii plus one other console."