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Virgin invites PS3 buyers to camp out in-store

Good luck with that.

Plans for the official UK launch of PlayStation 3 have been announced, revealing that customers will be able to camp out inside Oxford Street's Virgin Megastore in London from 12 noon tomorrow.

According to a statement, the lower ground floor of the store "will be turned into a 'campsite' to ensure fans stay comfortable and safe". Entertainment, refreshments and "surprise events" are promised, and the first customers to arrive will receive official PlayStation merchandise.

Head over to GamesIndustry.biz for the full report.