We thought perhaps if we ignored this it might go away. Unfortunately it hasn't, and we're left with no choice but to confirm that Atari has renamed the third Driver game. From now on, we're all supposed to type DRIV3R.
When we heard this earlier in the week, we just laughed a bit, see. Then they attached it to a press release about adding Hollywood talent to the voice acting pool - Ving Rhames, Mickey Rourke (who was dead good in Once Upon A Time In Mexico this summer), Michelle Rodriguez and Michael Madsen (the last two also voiced bits of True Crime) - but that's hardly exciting. We could've ignored that.
But now there's some question about whether it's still coming out on the PC, too. Said press release concludes its opening paragraph with "DRIV3R is being developed by Atari's Reflections Interactive for the PlayStation 2 computer entertainment system and the Xbox video game system from Microsoft." Press release aficionados will no doubt find that a bit curious, because they're hardly charging by the word. It also concludes with "DRIV3R is expected to be available worldwide in Spring 2004 for PlayStation 2 and Xbox." Seems pretty clear cut.
Having recently watched the Cube version sink without trace, the lack of PC details (or even reference) is a bit worrying.