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Most expensive game merch ever detailed

Chrysler demand $33k for Call of Duty Jeep.

US car manufacturer Chrysler Group has revealed further details of the special edition Call of Duty: Black Ops Jeep that it announced last month.

The vehicle, a black Jeep Wrangler Rubicon with Call of Duty graphics on the exterior and new tail lamp guards, will be available next month, with prices ranging from $30,625 to $33,500.

No word yet on whether Chrysler plan to throw in a copy of the game too.

As way of an explanation, Activision exec Brad Jakeman got out his marketing-speak thesaurus.

"This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points.

"From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands."

Call of Duty: Black Ops developer Treyarch got roped into the gregarious merchandising stunt too.

"Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own," studio head Mark Lamia explained.

Hands up if you intend to be one of those fans?

Call of Duty: Black Ops sneaks onto DS, PC, PlayStation 3, Wii and Xbox 360 from 9th November.

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Call of Duty: Black Ops

PS3, Xbox 360, Nintendo Wii, PC, Nintendo DS

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Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.