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Looking back at E3's most memorable moments

Breathtaking.

Originally written earlier this year when it was announced E3 was cancelled for the forseeable future, we're republishing our fond memories of E3 now it has been confirmed the event is sadly gone for good.


E3 2023 is cancelled - and it's uncertain if it will ever return in the same way again. However you feel about that, it's undeniable that the gaming calendar's most talked about show continually provided moments you never got anywhere else.

E3 was a stage for video game companies to strut their stuff, a certain tier of celebrities to make their presences felt, and console rivals to take not-so-subtle pops at one another.

It was a place of huge excitement and anticipation, where internet memes and catchphrases were born, and extremely vanilla marketing executives became legends. It was also a place of failure and disappointment, as outlandish concepts and eyebrow-raising price points were debuted.

Let's revisit some of E3's most memorable moments.

Cover image for YouTube videoReggie's famous quote

You could fill an article with videos about Nintendo's former US boss Reggie Fils-Aime, who won the hearts of a legion of fans. From his first appearance on an E3 stage, ready to kick ass and take names, to when his body was Reggie, the cult of personality that sprung up around this man was born out of E3.

Cover image for YouTube videoZelda E3 2004 reaction

Nintendo legend Shigeru Miyamoto appearing on the E3 2004 stage, armed with a Hylian shield and the Master Sword, to announce Zelda: Twilight Princess to whoops and cheers. Fans really wanted a return to "realistic" visuals after Wind Waker, and Miyamoto delivered the now immortal line: "I'm not Link, but I do know him."

Cover image for YouTube videoMario + Rabbids Kingdom Battle Worldwide Reveal at E3 2017.

Ubisoft's Davide Soliani won over the hearts of Nintendo fans anew at E3 2017, as he showed a genuinely emotional reaction to his game Mario + Rabbids being revealed by Mario's dad, Miyamoto himself.

Cover image for YouTube videoWii Music E3 2008 Gameplay Part 1 (DJ Ravi Drums) (HD)

Nintendo had its share of duds too, though. Who can forget the E3 2008 Wii Music on-stage demo? Actually, quite a lot of us, probably.

Cover image for YouTube videoSony Sticks it to Microsoft on Used Games and Always-Online - E3 2013 Sony Conference

Sony won E3 2013 by allowing you to play used games, in a segment which absolutely buried the Xbox One.

Cover image for YouTube videoXbox E3 2015 – Xbox One Backward Compatibility

Phil Spencer's E3 2015 Xbox backwards compatibility announcement was a genuine surprise and evoked a genuinely enthused reaction. Having been in the room for this one, I could see people reading Spencer's autocue script ahead of time and freaking out before the words were even out of his mouth. It was a big win, when Xbox really needed one.

Cover image for YouTube videoYou're breathtaking

Keanu Reeves' appearance to reveal Cyberpunk 2077's release date (one of them, anyway) was probably the highpoint of this game's entire marketing cycle. Buoyed by the love in the room, Reeves told everyone there they were breathtaking. It was a moment.

Cover image for YouTube videoE3 2011: Mr. Caffeine ruins Ubisoft press conference

We've come a long way from this cringeworthy Ubisoft 2011 presentation, hosted by the infamous "Mr Caffeine".

Cover image for YouTube videoHalo 2 Multiplayer Demo E3 2004 w/ Peter Moore's tattoo

Few committed to the bit as much as Peter Moore, then at Xbox, who infamously got Halo 2's release date tattooed on his arm to show off at E3 2004.

Cover image for YouTube videoIkumi Nakamura, E3 2019

And few found themselves so instantly endeared to the audience as Tango Gameworks' Ikumi Nakamura, on stage in 2019 to talk Ghostwire: Protocol.

Cover image for YouTube videoJamie Kennedy Activision's E3 Press Conference 2007

Jamie Kennedy's eratic Activision 2007 press conference has gone down in E3 history, though Kennedy himself later said he can't watch the show, and blamed his performance on exhaustion.

Cover image for YouTube videoSony's Embarrassing E3 2006 Press Conference (HD Remastered)

Last but not least, Sony's 2006 effort, which included the PlayStation 3's $599 price point, Ridge Racer, and a giant enemy crab.

What's your favourite E3 memory?