Best Black Friday 4K TV deals from Digital Foundry 2019: OLEDs, QLEDs and budget TVs

Big, cheap TVs are a Black Friday essential - pick up yours here.

Update (Nov 29th): We've added new budget models and the latest OLED/QLED deals.

Since Black Friday sales first began almost two decades ago, deep discounts on big screen TVs have become an iconic part of the experience. Black Friday 2019 is no different, with many retailers already offering hundreds of dollars off on the biggest and best TVs on the market days before the main event. Here at Digital Foundry, we've rounded up all of the latest deals on the TVs good enough to actually consider, so you don't need to wade through the hundreds of potential deals yourself.

We'll keep this page updated throughout Black Friday shopping season. Whether you're in the US or the UK, you should find some incredible deals on this very page - and if nothing grabs you on the first go around, check back later for the latest additions! We'll also post highlights from this page on our Twitter - @digitalfoundry - so follow us there too.

We've included both high-end and budget options, so click the links below to get to the right place. You can also have a look at our guide to Black Friday TVs, including information on resolution, refresh rate and more.

Best Black Friday 4K TV deals 2019

UK deals

Let's begin in the UK, where our deals elves have been busy running around and finding the best prices on the most sought-after TVs of the season. Let's get right into it!

philips_oled

A 55-inch OLED for less than 1000

This Philips 55-inch OLED at 989 is the best Black Friday TV deal so far. The 754 OLED was released earlier this year for 1499, and for Black Friday it now costs 989 at both Amazon and AO. It's rare to see a current-gen OLED for just three figures, especially one so fully-featured as the Philips 754. It uses the same OLED panel as the LG B9 which costs 100 more, so you can expect gorgeous colour reproduction, especially in HDR, plus nearly infinite contrast thanks to the perfect blacks possible with OLED tech. The 55OLED754 is also a good choice for gaming, with reasonable input lag (30ms), nearly instantaneous pixel response times and superb motion handling. We've gone into more detail about why we like this deal so much here.

c9

Up to 200 off the best 4K TVs for gaming: LG B9 and C9 OLEDs

The LG B9 and C9 OLEDs are the best TV for HDR gaming on the market, thanks to their extremely low input lag, near-infinite contrast, strong motion handling and gorgeous colour reproduction. Plenty of us at Digital Foundry have picked up an LG OLED over the past few years, thanks to the nearly universal they've garnered.

What's the difference between the two models? Well, compared to the C9, the B9 has an older processor and lacks the G-Sync Compatible certification of the more expensive model, but uses the same panel and comes with the same future-proof HDMI 2.1 ports, making it a great value for money choice.

You can get these sets from John Lewis, for their five year warranty, or from Amazon, both at the same price. We recommend the 55-inch models, as these offer the best value for money, but the 65-inch sets are even more outstanding if your budget will stretch that far. We'll keep an eye out for any further price drops and update this article (and our @digitalfoundry Twitter feed) accordingly.

ag8

500 off the Sony Bravia Bravia AG8 OLED

The Sony AG8 is another great choice OLED, with perfect blacks, nearly instant response time and truly outstanding motion handling. The smart TV functionality was also recently upgraded to Android 8, making for a smoother experience. The AG8 is a great alternative to the LG OLEDs, although it does lack the future-proof HDMI 2.1 ports of the LG sets.

panasonic

200 off the best Panasonic OLED

Panasonic's most recent OLED, the GZ950B, has also been discounted for Black Friday. The TV has been reduced 200 from its pre-Black-Friday price, putting it in direct competition with the Sony AG8 and LG C9. The Panasonic comes with HDR10+ capabilities, something the LG set lacks, but HDMI 2.1 isn't included so future consoles and graphics cards may not work to their fullest extent with the TV. The GZ950B also has much better speakers than its rivals, so it could be a good choice if you don't plan to use a surround speaker system or a sound bar.

q60r

Up to 100 off the best QLED TV for gaming: Samsung Q60R

The Samsung Q60 is a great TV for gaming, thanks to its extremely low input lag in game mode, a wide colour gamut and excellent motion handling. It supports FreeSync too, which works to smooth out irregular frame-rates below 60fps while minimising input lag and judder on both Xbox One and PC. However, its viewing angles are a little limited, making it best used by a small group rather than a whole room.

US deals

Here are the best Black Friday TV deals we've found so far for the USA. Enjoy!

Best 4K TV for gaming: LG B9 and C9 OLEDs

c9
  • LG B9 OLED
    • 55-inch: $1197 at Amazon (normally $1399)
    • 65-inch: $1797 at Amazon (normally $2299)
  • LG C9 OLED

The LG B9 and C9 OLEDs are the best TV for HDR gaming on the market, thanks to their extremely low input lag, near-infinite contrast, strong motion handling and gorgeous colour reproduction. Many Digital Foundry staffers use LG OLED sets at home for these reasons, and they've found favour amongst other enthusiasts as well.

Compared to the C9, the B9 has an older processor and lacks the G-Sync Compatible certification of the more expensive model, but uses the same panel and comes with the same future-proof HDMI 2.1 ports, making it a great value for money choice.

We recommend the 55-inch models, as these offer the best value for money, but the 65-inch sets are even more outstanding if your budget will stretch that far. The 65-inch C9 deal is particularly appetising, but be wary that it's from a third-party seller on Newegg's marketplace, rather than Newegg itself. That's why we've listed the next-best price we've found from a more established retailer as well.

bravia

Best OLED TV for motion handling: Sony A8G - up to $800 off

The Sony A8G is a great OLED TV for gaming and watching film, thanks to its superior motion handling that nearly eliminates blur behind fast-moving objects. Elsewhere, expect the same great qualities of LG's recent OLED panels, including near-infinite contrast, top-notch colour reproduction and extremely wide viewing angles. Like other OLED panels, burn-in is a possibility, but an unlikely one if you avoid static content for long periods of time.

q60

Best QLED TV for gaming: Samsung Q60 55-inch - up to $500 off

The Samsung Q60 is a great TV for gaming, thanks to its extremely low input lag in game mode, a wide colour gamut and excellent motion handling. It supports FreeSync too, which works to smooth out irregular frame-rates below 60fps while minimising input lag and judder on both Xbox One and PC. However, its viewing angles are a little limited, making it best used by a small group rather than a whole room.

Best Black Friday budget TV deals 2019

UK deals

A 49-inch curved Samsung TV for 374

l_10191830_002

Samsung's RU7300 is a good budget 4K TV, with this 49-incher going for 374 with code PAPVF. We like its low input lag (11ms), deep blacks and high contrast. However, as with other VA screen TVs, its viewing angles are limited, making this TV best suited for facing a single chair or sofa rather than a wide room. Still, it's a good-sized TV for the money with extremely low input lag, making it a good budget choice for gamers.

The best 55-inch 4K TV for 400

ru7020

If your budget can't stretch to 530, another strong option is the 55-inch RU7020. This entry-level Samsung TV uses a VA panel, supports HDR10+ and boasts surprisingly strong image quality right out of the box with movie mode enabled - although standard mode boosts brightness for day-time use. Input lag is also low, at 10ms, and reasonable motion clarity makes this a good choice for shooters, racing titles and battle royale games. No local dimming is included, limited the effect of HDR content, but at this price point that isn't a massive surprise. Overall, it's a great choice for gaming and watching TV at a very attractive price.

US deals

tcl

A top 65-inch 4K HDR TV for $799: the TCL 6-series

TCL's 6-series are great TVs for the money, with their well-tuned VA panels offering deep blacks, high brightness levels and proper local dimming. Pixel response times are quick and input lag is very low too, measured at only 10 to 13ms, making this a good choice for even fast-paced games on console or PC. The only real downside to this TV is that viewing angles are average, so this isn't the best TV for large groups. Altogether, it's a brilliant option for gaming and movie watching at a truly excellent price.

tcl4

Best 4K TV under $500: TCL Series-4

This 4-series TCL TV is cheaper than its 6-series brother, as you'd expect, with the 65-inch size squeaking in under $500. The picture quality here and maximum brightness don't quite equal the 6-series model we highlighted above, but contrast remains high on this VA panel television thanks to very deep blacks. Response times are fast and input lag is low, measured at 13ms. If you can accept slightly worse HDR performance, then this is a good way to get a very big 4K HDR TV for less than $500.

roku

A 70-inch 4K HDR TV for $550

  • 70-inch: $530 at Walmart (was $900)

This RCA TV isn't as good as the TCL TVs we highlighted earlier, but you can't argue with the amount of screen you get for the price. 70 inches is normally the domain of $1000+ TVs, so getting one for just $550 is insane. The VA panel used here provides reasonable contrast and colour accuracy, although viewing angles aren't great. HDR support is also only nominal, with no mention of HDR10+, HLG or Dolby Vision support. Still - it's a big screen at a bargain basement price, what more do you want?

Thanks for checking out the Black Friday TV deals! Stay tuned, as this page will continue to update for the whole week of Black Friday. In the meantime, why not check out our Black Friday 2019 tech deals hub to find the best discounts on other categories, like monitors, PC components, laptops and more?

Buyer's guide to Black Friday 2019 TVs

Not sure what TV to pick? Take a look at our recently updated recommendations for the best 4K TVs for gaming.

Choosing a good TV can be difficult - there's quite a bit of jargon and loads of different models to pick from, including models that are made just for Black Friday sales! Here's what you need to know to pick the perfect TV for Black Friday.

Master resolution. Resolution refers to the number of pixels on a given screen given in width and height. A TV with a resolution of 4K (3840x2160) has four times the detail of a 1080p TV (1920x1080). The higher the resolution at a given size, the sharper and cleaner the TV can look, but the more it will cost. To benefit from a 4K resolution when gaming, you'll need a PS4 Pro, an Xbox One X or a PC with one of the best graphics cards. You'll also need 4K media to watch your new TV at its best - e.g. a 4K Blu-ray or 4K streaming via Netflix or YouTube.

Know your screen types. For TVs, OLED and QLED screens are the best you can get - OLED has infinite contrast and beautiful colours, while QLED TVs can get much brighter but can't get as inky black as OLED. Both provide excellent image quality, albeit at a high price. IPS and VA screens are cheaper options that can suffer from narrower viewing angles, worse contrast and poorer colour reproduction - but the savings can certainly make these drawbacks worth it! TN screens are most commonly seen in gaming monitors, as they offer extremely low response times to ensure fast-moving scenes are reproduced cleanly.

Understand HDR. HDR refers to several standards for 'high dynamic range', which means both a high amount of contrast between the lightest and darkest parts of an image and a wider colour gamut. Seeing HDR requires both an HDR display and HDR content; many PC and console games now support HDR, and it's possible to buy or stream HDR video as well. TVs that meet the more stringent HDR standards - like HLG, HDR10+ and Dolby Vision - are worth looking for if you're serious about HDR.

Learn about refresh rates. Some TVs can refresh higher than the usual 60Hz, meaning that their screen updates anywhere from 120 to 240 times per second. This reduces input lag significantly, making games feel more fluid and responsive. This is great for fast-paced games like shooters or battle royales. While some modern TVs can operate at 120Hz at 1080p, 1440p or even 4K, this is only really helpful if you're connecting your television to a gaming PC - most console games don't support such high refresh rates.

Check critical reviews. If you've found a TV that looks good, try to look online for a review from a trusted resource like Rtings, What Hi-Fi or AVForums. Often, product numbers will change between region - and America seems to have the most English-language reviews - so try breaking down any long model numbers into their component parts and searching individually.

For example, if you search for "LG OLED55B9PLA", you'll get fewer results than for "LG B9" - and for less common models, you may get nothing at all by searching for the full number. Try to remove any obvious parts that refer to a specific technology or screen size, like the "OLED" and "55" in our example. The last part of the model number is also commonly a suffix that you can remove, such as "PLA" here. After all of these removals, you're left with "LG B9" - and you get plenty of relevant search results. Lastly, sometimes display manufacturers like to flip the order of their model names in different regions - like Sony's recent OLED, known as the A8G in the US and the AG8 in the UK. Be aware of these tricks, and finding relevant reviews becomes a lot easier.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

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About the author

Will Judd

Will Judd

Senior Staff Writer, Digital Foundry

A bizarre British-American hybrid, Will turns caffeine into technology articles through a little-known process called 'writing'. His favourite games are Counter-Strike, StarCraft and Fallout 2.

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