Overwatch's Pink Mercy raises recordbreaking $12.7m for breast cancer research

I must go where I am needed.

Blizzard's limited-time Pink Mercy skin for Overwatch has raised an enormous $12.7m (£9.5m) for the Breast Cancer Research Foundation.

It's the largest single donation by a company ever given to the charity - and all generated by Overwatch players. Some back of the envelope maths suggests around 735,000 people bought the £13 not-for-profit cosmetic.

Blizzard had previously said that at a minimum it would donate $250k. Turns out a lot more people wanted Pink Mercy than that.

In addition, Blizzard also raised further donations selling real-life T-shirts, and $130k via streams on Twitch.

Here's Jeff "from the Overwatch team" Kaplan presenting the $12.7m cheque to the Breast Cancer Research Foundation, and a thank you video from Blizzard:

1

PlayStation was criticised for the way it phrased the listing for the Pink Mercy skin on PS4 - unlike the PC and Xbox versions, it suggested it would not give the item's full amount to Blizzard - a situation which, despite pressure to explain itself - it never properly resolved. "We are not making any profit from sales of Overwatch Pink Mercy Skin," Sony said at the time.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (25)

About the author

Tom Phillips

Tom Phillips

News Editor  |  tomphillipsEG

Tom is Eurogamer's news editor. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon.

Related

F1 2021 gets its first major update today

New track, new safety car and an all-new demo.

Valve's Dota 2's Free to Play documentary is coming to Netflix

The feature-length documentary follows three pro gamers from around the world.

Motorsport Games moves to acquire rFactor 2

Studio397 to lend hand to forthcoming BTCC and Le Mans games.

Ferrari is launching its own esports series this September

With a (reserve) spot on its sim team for the winner.

You may also enjoy...

Comments (25)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch