John Lewis and M&S eat your hearts out. Sony's released a fancy new PlayStation 4 advert just in time for Christmas - and it's packed with video game references.
The ad stars the King, who is so bored by his medieval existence that he goes on a video game-inspired imaginary journey.
I spot references to Destiny and Street Fighter 5, as well as scenes set in upcoming PS4 games Horizon: Zero Dawn, Spider-Man and God of War.
The video, below, is embedded from YouTube, but you'll want to head over to the official PlayStation Facebook page to check out the full version of the ad.
Spotted any Easter eggs of your own?